The Google Sandbox
Search Engine Optimization: Your Key to Online Success
PR versus Search Results, - what's the game?
by: Per Dindorp
I often wonder if the good mr. Page realised what he was doing when he devised his little green PageRank bar?
- and - indeed - having managed to spark a web wide stampede of site owners and 'S.E.O. experts' in pursuit of high ranked sites and pages to get linked to and from, - whether he might have had cause to regret it afterwards?
Well if he did not, then I certainly did for both of us.
Being inundated with requests (demands) for links from pages on my sites 'with PR4 or more', gives me the distinct impression that most of the web community must have just read the first paragraph before setting of on their quest for fame and fortune on the net.
In my experience - and I don't claim to be an expert - the whole PR thing, is an attempt to put a value on the actual content ( and coding) of an individual page.
An attempt carried out by a computerised algorithm at that.
And - in the words of Google themselves - an attempt that should not be taken too seriously.
Having pursued a quest for page 1 listings for important keywords for many of my sites, I am continuously checking the first page in the various search engines for my desirable search phrases, - and seem to constantly find that the 'Top Ten' listed pages for any particular key word or phrase, tend in fact to be fairly low in PageRank, - in fact it is not that uncommon to see a PageRank(0) or PageRank(1) as the top result . . .
- which leads me to believe - strongly - that getting to the front page on any search engine is a matter of how many links you can get to point to your site with the actual keywords that you are aiming for as their 'Anchor Text'.
It must be said, that there should be a degree of variation in these 'Inbound Anchors', - as 500 inbound links with 'Green Widgets' as the anchor text ( and the only anchor text), would likely work against you rather than for you, - probably suggesting to the searchbot's, that this could be an attempt of rigging the results.
You would need to ask your inbound links partners to use differently worded, but still highly relevant, anchors, - such as 'Cheap Green Widgets for Sale', 'Green Widgets at a Discount Rate', 'Low Priced Speciality Green Widgets', 'Discounted Green Widgets are our Speciality', 'More Green Widgets than you can throw a stick at', etc., - (these are for illustration purposes only, not recommendations) - and you would have to substitute what you are offering in the place of 'Green Widgets'.
- if you get about 100 links with each of these 'Anchor Texts', - you'd have your 500 links pointing to 'Green Widgets', - without too much risk of upsetting any search bot, plus also 100 - 200 links covering each of the variations, giving you better listings for 'Discount Widgets', 'Speciality Widgets' etc. into the bargain, - as well as a selection of relevant and different phrases to occasionally slide into your actual content, without making it sound too stilted, which again will increase your search engine exposure, as the 'bots' are checking for your keywords in the <title> and <description> tags, as well as in the actual page text, to find proof of the overall relevance of the particular page.
Equally, more than one - rotated - 'Description' text would underpin your optimisation efforts, by again showing the search bots some 'variations on a theme' .
About The Author:
Per Dindorp .
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